The Challenge: To develop and implement an introductory grassroots campaign for Northern Beer.
Our Solution: We targeted Outdoorsmen by using graphics and imagery that spoke to them. Texture played a starring role and was complemented with warm colors and creative writing. The result is an award-wining campaign, and we sold some beer, too.
Winner of a 2011 American Advertising Award for Website Design.
Winner of a 2011 American Advertising Award for Product/Service Sales Kit.
