The Challenge: To help local hardware giant launch its new line of California Paints.
The Solution: How else would you launch a new paint line other than with paint cans, lids and stir sticks? We created a 3-dimensional invitation to the grand opening delivered to interior designers and contractors. This paint can invitation came filled with a stir stick, snack, brochure and paint sample. We created a unique mailer out of a paint can lid that was sent to special customers.
