The challenge: To create logo, website and signage for area’s hottest new occasional store.
The solution: We wanted to create a logo and identity that befits the brains and brawn behind Good Patina owner – Kelly Zaske. Kelly’s love affair with French Country decor dates back years. We started with natural, yet rich color tones adding the signature flowing curls that fall just beneath the type. Carrying these elements through store signage and the website – complete with a burlap backdrop – achieved this inviting, elegant persona.