The Challenge: To increase public awareness of a local credit union through a movie theater advertisement and newspaper campaign.
Our Solution: For the animated video, we targeted a younger customer by creating a likable character whose journey illustrated the services and mission of the credit union. The print ads featured actual customers throughout the credit union’s large service area. We interviewed each of the customers, wrote their brief story and photographed them for the ads. It was a lot of driving, but well worth the end result!
